As the lead designer for the Hootsuite Innovation Lab, I was tasked with designing the experience and interface for a Hootsuite stand-alone product, to be called Hootsuite Suggestions. The idea was a news-feed app for iOS and Android that uses your interests to compile a daily feed of articles that can then be easily shared on your social media channels.
While the dev team worked on an algorithm to pull news from thousands of sources, I began a Lean UX process for the app design. The prototype took only 3 weeks to ship using Agile dev techniques. The result is a simple app that is so smart, it quickly replaced the whole team's other news apps for the quality of articles it returned. I also took on all design for the go-to-market campaign, including App Store graphics, ads and sales conversion webpages.
